Innovation is going to help you advance where others fall be the wayside. If you don't innovate during these tough times, your offerings will stagnate and your company will have a harder and harder time differentiating itself from everyone else. But, by doing something unique that shows off what state-of-the-art company you are, it can give you the online image that you are a smart, hip, and with it company that is going to keep improving over time. But, how do you do this when you don't want to spend a ton of money and time on R&D on products that may not earn more then they took to develop. Well, until the time comes to unroll your big innovation, you can opt for small innovative gestures that show your customers you really are on the forefront. For that, Internet and social networking applications can be a simple way to get the right attention without too much in-depth research or commitment.
Internet Applications
Even if you don't decide to develop your own, there are plenty of online applications you can install on your own website to give the impression that you are technologically savvy and innovative. If you have a stock market website, why not include some stock quote applications? And, if you are a mortgage lender, mortgage calculators would be ideal tools to add to your website because they help your buyers determine how much house they can afford.
You can even hire someone to create special applications for your website to further promote some product. For instance, recently, a website call Telonu.com which offers reviews of employers also created an application that tracks the layoffs in the different organizations. People who go to the site cannot only get an idea of how good they are to work for, but whether they are stable, growing organizations or not.
Social Networking Applications
There are a lot og applications on social networking sites, like on Facebook. But, there's always room for more, if it is genuinely state-of-the-art and captivating application. These make an excellent way to introduce new customers to your business and to interact in a manner that is non-threatening and friendly. Different examples of popular applications on Facebook are L'il Green which gets environmentally conscious people to build virtual gardens and save rain forest while they're doing it. If an application is well accepted, it can spread across Facebook very fast, landing you in practically everyone's page.
You can hire someone to design and write a Facebook application or you can do it yourself. Simple ones are generally just a collection of images that are used to promote some concept and that are enjoyable to send as gifts to others on the same social networking site. Just downloading one of these will usually get you a link to create your own, should the mood suit you and you have a firm concept that promotes your company niche too. Don't just go willy-nilly. Try to use the application to help promote for some area within your company that is targeting a specific market niche.
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Rodger C Bailey has degrees in Social Science and Counseling. He uses Network Marketing for selling health self care products. Moms Make Money Home Business
